Fraud protection
Fraud in digital advertising is winding up clicks, impressions, conversions to get profit
This fraud can be carried out through the following methods:
Вots
Programs written for a specific purpose
Install farms
In this case, operators manually view, navigate and download with masked IP addresses
Fake ads
Vast targeting settings list
Due to fraudulent activities, advertisers lose approximately 20% of their ad budget
With large investments in your advertising campaign, this percentage turns into significant amounts of lost funds. Here are some methods how to protect yourself
Operating systems
Do not target outdated operating systems.
Traffic
You need to know where your traffic is coming from. Track that your ads are being placed on relevant sites with quality traffic. Discuss this point with the contractor and ask to see a list of sites for placement.
Anti-fraud systems
Use anti-fraud systems.