Fraud protection

Fraud in digital advertising is winding up clicks, impressions, conversions to get profit

This fraud can be carried out through the following methods:

Вots

Programs written for a specific purpose

Install farms

In this case, operators manually view, navigate and download with masked IP addresses

Fake ads

Vast targeting settings list

Due to fraudulent activities, advertisers lose approximately 20% of their ad budget

With large investments in your advertising campaign, this percentage turns into significant amounts of lost funds. Here are some methods how to protect yourself

Operating systems

Do not target outdated operating systems.

Traffic

You need to know where your traffic is coming from. Track that your ads are being placed on relevant sites with quality traffic. Discuss this point with the contractor and ask to see a list of sites for placement.

Anti-fraud systems

Use anti-fraud systems.

Our built-in fraud protection system, is a result of thousands of hours, spent by our analytics researching suspicious traffic activity. We developed and implemented 18 different techniques and about 500 filtering rules so you will get only quality inventory.

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